10.9 eCommerce Marketing

Frequent visits to these sites will keep you up to date with marketing techniques, news and information:

A Promotion Guide. Excellent and extensive free tutorials on marketing your site.

Add Tracking Review. Evaluate the effectiveness of your advertisements. Advice on choosing an ad tracking program, plus reviews of products.

AdExchanger. Articles and white papers on many aspects of marketing.

Advertising Age. Ad business news, plus industry data on advertising and marketing.

Clickey. Speeds up the search for sites to link to.

Clickz. Information, advice, market research and statistics on Internet marketing, email, brand and affiliate marketing.

eMarketing. Helpful free ebook in pdf form: The Essential Guide to Online Marketing.

FutureNow. Articles plus twice-monthly newsletter on improving the selling characteristics of your site.

Idea Site for Business. Marketing ideas for entrepreneurs and the smaller business.

Internet Advertising Resource Ad Guide. Brief but useful primer on Internet advertising.

MarcommWise. Marketing and communication strategies: articles, vendors and resources.

Marketing Experiments. Reports and monthly newsletters are now free.

MarketingProfs. Pushes products hard, but often has excellent articles.

Marketing Sherpa. Wide readership, with lots of good case-studies.

Marketing Tips. Ideas and resources for Internet marketing.

Marketing Today. Aimed at marketing professionals, but much useful background material.

Marketing UK. Tips, articles, resources and newsletter from this long-established UK marketing portal.

MarketingVOX. Strategy and media research for marketing professionals.

Media Finder. Database of print media in Canada and the USA.

Media UK. UK media community with extensive independent directory.

Mobile Marketer. Mobile marketing, media and commerce news.

Patricia Seybold Group. Corporate reports on customer service and relationships.

Promotion World. Hundreds of free articles on promoting your website, with reviews of services and products.

Psychology of Consumers. Somewhat theoretical, but very clear and thorough series of articles.

Selling Power. Online version of magazine with 200,000 subscribers. Practical articles.

WebDigest for Marketers. Compares tools and companies in over 50 marketing categories.