Targeted Email Advertising: Listings

Below is the 'demo' version of the relevant page in our e-book.

List Managers

Begin your email marketing campaign by renting or purchasing email addresses.

Selling Lists

A few of the many companies selling lists of email addresses. Use the search engines to find other and more specific suppliers.

1. site. Over 25 million permission emails in 300 categories.

2. site. UK and US consumer and business lists, plus opt-in lists.

3. site. UK, Irish, Dutch and European lists.

4. site. Established 1968. 27 demographics on each name, and usage statistics on mailers.

5. site. 12 million US and 1 million Canadian business and consumer leads. Pricing by online calculator.

Renting Lists

Some of the many companies renting lists, which are usually more up to date and better targeted than sold lists. You can find more suppliers by using the search engines and directories.

1. site. 20 million double opt-in subscribers on 300 lists.

2. site. Provide list management and list brokerage in the business arena.

3. site. UK company with 1.6 billion names for rental. Updated daily.

4. site. 2500 Australian and international lists.

5. site. Obtains addresses from partnership schemes. Email addresses 10-35 cents, minimum order $1000.

List Brokers

You pay more for list broker-generated email addresses, but the response rate is usually higher.

1. site. About's site that lets you compare broker's terms and prices.

2. site. Independent broker providing most types of service, including response tracking.

3. site. Resources for copywriters, plus links to list brokers.

4. site. Experienced company offering list brokerage and full email marketing services

5. site. Will source from the 40,000 available US lists, and provide data processing and analysis.

6. site. Database of 10 million members.

7. site. List management, brokerage and deployment

8. site. Canadian company specializing in B2B, consumer and email lists.

9. site. Builds list through opt-in emails, co-registration and newsletters.

10. site. Professional direct mail and email services.

Mail List Generating Programs

The following programs will trawl the Internet for email addresses. You can add various filters, but be aware that the practice of emailing companies with whom you have no business relationship is usually considered spamming.

1. site. Collects emails from MS Outlook and other files. $39 to $399.

2. site. With advanced filtering features. $289. Additional plugins $40 to $200.

3. site. Integrates with Prospect Mailer to find email addresses. $129.

4. site. Collects from 40 major search engines. $395.

Purchasing Ezines

Purchasing ezines is a fast way of expanding readership. The following can help.

1. site. Buy and sell ezines. Useful articles on pricing, and on managing the acquisition smoothly.

2. site. Brings owners of ezines, newsletters, etc. together with potential buyers. Detailed articles on matters arising.

3. site. You can search the 500 categories for email newsletters that can perhaps be purchased.

4. site. Free directory of 1000 ezines with subject, circulation, subscription, ad rates, etc.

Bulk Mailing Services

These companies will run your email service for you, managing subscriptions, bouncebacks and HTML-type emails. The top-end solutions go considerably beyond mere handling of email and offer customer management services.

1. site. Interactive products and services for marketers and advertisers.

2. site. Scalable email services from $19.50/month.

3. site. $100 setup. Then from $30/month for 1000 emails.

4. site. Autoresponder that manages up to 7 campaigns. $14.95 plus $7/month.

5. site. Email address acquisition, management and reporting solutions.

6. site. Autoresponder service. Good range of features. $17.97/month.

7. site. Helps you set up and maintain an opt-in mailing list. Free setup and from £30 for 3000 emails.

8. site. Feature-packed autoresponder service. $17.95/month. Free trial available.

9. site. Feature-rich service from $13/month for 1000 subscribers to $149/month for 100,000 subscribers.

10. Site Lists of service providers under various categories, including opt-in.

11. site. Range of services, including mailing list and moderated discussion group management.

12 site. All aspects of email, including supply of email server software. Download pdf documents for details.

13. sitet. $20 setup, then $100/year for up to 50,000 emails; from $50/year for discussion group management.

14. Site Very fully-featured emailing program with import from ODBC-compliant databases. Business edition $249.

15. Site Database operated, supports HTML type emails. From $99 setup plus $10/month for 5,000 outbound messages.

16. Site Email management and delivery. Prices in downloadable pdf documents.

17. Site Powerful autoresponder/bulk emailer. 30 day trial is $2.99: thereafter $34.95/month.

18. Site Automatically handles subscriptions, campaigns and email training programs. $17.95/month for 5000 record updates.

19. Site Email hosting, design and marketing strategy. Widely used by newspaper industry.

20. Site Autoresponder. Basic service has 6 month's free trial. Professional service is $12.49/month.

21. Site Autoresponder service. Several services: bronze package is $17.95/month and provides 5 autoresponders and 5 ad tracking campaigns.

22. Site Service to handle your emails if you change email address.

23. Site Range of services: email list hosting, email list promotion packages, subscriber purchases, newsletter design, etc.

24. site. Provides email management and subscription acquisition services.

25. Site Complete solutions from their Client Services.

Email Programs

You'll need to automate the process once subscriptions grow beyond a hundred or two. Also to make the emails more attractive.

Bulk Mailers

Your hosting company probably allows you to handle mailing lists. If not, or you want to evade their bulk mailing restrictions, try one of these:

1. site. Submits to websites and search engines: up to 2,5000,000 in a single shot. $39.95

2. site. Basic program that allows HTML formats and database merges. $99.

3. site. Fully customizable follow-up autoresponder: $47.95

4. site. Allows bulk mailing of emails in HTML format. $47 to $199.

5. site. Collects, manages and stores in MS Access, Act!, FoxPro, FileMaker etc. databases. $249 for Business Edition handling 500 addresses, $795 for Commerce Edition handling 5,000 addresses and $2495 for Management Edition of unlimited capacity.

6. site. Supports HTML type emails and advanced databases. Sends up to 50,000 emails/hour. License from $495 to $4995.

7. site. Bulk mailer that uses relational databases and allows attachments to the emails. $339 to $598.

8. site. Fully featured bulk mailer and autoresponder. $400 ($200 for non-commercial edition).

9. site. Merges information from a relational database and allows email attachments. $159 - $269.

10. Site Provides HTML format and incoming email handling. $89.

11. Site Good range of features: $279. (Extractor Lite lacks the Web Weasel, but will handle bulk mailing: $99.)

12. Site Popular and fully-featured emailer. $149.

13. Site Another popular bulk emailer. $80 to $120.

14. Site Top-end solutions: ListManager, ListHosting, MailEngine and MailShield. Licenses from $500 to $30,000. Installed on your own or dedicated server.

15. Site Handles incoming mail and is multichannel for rapid broadcasting of emails. $295.

16. Site Very fully-featured emailing program, if not over-easy to work with. $379

17. Site A free email program that runs on a Unix server.

18. Site A basic emailer that runs in the cgi bin of UNIX and Windows servers. $49.

19. Site A long-established emailer for your company or dedicated servers. Free.

20. Site Basic emailer that sends emails in HTML format. $80.

21. Site Basic emailer that allows attachments, HTML format and provides a preview of email before it is sent. $35.

22. Site A server-based email program that will run on Windows 95 and later platforms. $99-980.

23. Site An update of the Majordomo program that will run on Windows-, UNIX and Macintosh-based servers. Free.

24 site. Simple to use autoresponder: up to 600 emails/minute. $30.

25. Site Emailing program that allows content merge from a database and HTML format. $70 to $250.

26. Site Various tools for managing a subscriber database, autoresponders, schedulers, etc. Standard Edition is $177 and Professional $297.

27. Site Advanced bulk mailing program. Integrates with programs to find prospects and manage lists. $139.

28. Site Server-based emailer for Windows and UNIX platforms $149 - $249.

29. Site Simple mass-marketer. Price includes the usual ezine listings, banners, etc. $29.95.

30. site. Sophisticated autoresponder/mass emailer: free test drive available. $550.

31. Site Good range of features. $49 - $499.

32. Site Well-recommended bulk emailer. $59.

Customized Emails

These programs add multimedia: sounds, images, even video clips. Recipients don't need the program, or plug-ins, to view the effects. Demos may be brash, but the features can be toned down for a serious newsletter.

1. site. Adds images and drawings to emails. $15.

2. site. Add-on for Microsoft Outlook and Outlook Express. Templates for HTML features: layouts, graphs and graphics. $50.

3. site. Very fully featured, including animation. Free.

4. site. Adds HTML effects, including sound. Viewer needs to have Microsoft Outlook Express installed. $39.

5. site. Adds layout, graphics and, most importantly, voice and video (MP3) clips to your favorite email program. Recording needs a microphone, and recipients will need Realplayer 8 or better. $40. Version carrying advertising is free.

Form-Email Programs

These simple programs allow your visitors to fill in a form, the contents of which are automatically emailed to you when they click the "send" button. Many hosting companies provide them free, but here's a short list if you're stuck.

1. site. Written in C, and only runs on a UNIX platform.

2. site. Written in Perl for UNIX and NT platforms.

3. site. Written in Perl and supplied with Patchett and Wright's CGI/Perl Cookbook (1997). Runs on NT and UNIX platforms. Available from Amazon, etc. $26.

List Broker Sources

List brokers draw their information from many sources, the most important being:

1. site. Advertising sources and rates in N. America. Wide range of reports. Inquire about subscriptions (were $126 - $1089/year).

2. site. Online newspaper for direct marketers. Subscription $49 for USA users, $99-149 for non-USA. Similar rates for iMarketing, which focussed on emarketing and ecommerce.

Writing the Email: Text Editors

Your email program will have a spelling , and you can cut and paste from a word processing program, but you may need the extra text-editing features of these programs if you write a lot of emails.

1. site. HTML and text editor for the Macintosh.

2. site. Extraordinary range of features, many more useful to programers. From $35.

Background Reading and Research

Many software and service providers provide help pages on their sites, but visit these specifically for their articles and advice.

1. site. Selling various email advertising schemes but includes useful suggestions.

2. site. How to quickly set up and use autoresponders for maximum effect. E-book. 90 day money back guarantee. $29.

3. site. Articles exploring email marketing in depth.

4. site. Online newsletter for direct marketers.

5. site. Articles, hints and newsletter for successful email marketing.

6. site. Free online resource for email publishing professionals.

7. site. Extensive listings of email services, programs and technology.

8. site. Extensive resources for everyone who uses emails.

9. site. Extensive articles on most aspects of email promotion, including e-list management.

10. Site Forum for online advertising: useful list of service providers, including press release companies.

11. Site News on email marketing and software.

12. Site New approaches to getting website traffic. $49.95 downloadable ebook.

13. Site Downloadable e-book on internet marketing: 90 day guarantee. $47.97

14. Site Free ezine with tips and advice for email marketers and online businesses.

E-Book

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