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Surveys
Ecommerce prospects and profitability: a summary of Internet
sources and findings.
What's really happening in ecommerce, globally and by
market sector? You can follow events in your favorite business
magazine for answers — as indeed you should — but you
must also bear in mind the restraints under which magazines operate:
strict deadlines, advertising control and the need for entertaining
copy. Proper research takes time, contacts and expertise. It is
not entertaining. The ensuing reports cost thousands, more if
prepared for a single client, and can therefore place vital information
beyond the reach of small or medium-sized companies.
Happily, even the more prestigious research companies provide
abstracts of their report findings, and there are further articles
scattered across the Internet. Ecommerce Digest collects and summarizes
this dispersed material, identifying the sources so that you can
check their reliability and take your own research further.
An overview . . .
- The Internet's most detailed guide to ecommerce: 233,000
words / 782 pages in pdf format.
- 160 reference sheets summarizing a particular aspect, with
advice and resources as appropriate.
- Over 4,000 resource listings grouped under 260 headings:
each hand-picked on its merits.
- Fourteen comparison tables in key product areas.
- A proven approach to planning ecommerce.
- Practical advice on improving sales and conversion ratios.
- An extended guide to pay-per-click and sponsored listings.
- Use of business blogs, advised and ill-advised.
- Practical security aspects: keeping yourself safe.
- Testing sites and ideas at negligible cost.
- Links to 2,000 case studies, both successes and failures.
- Notes on ecommerce strategies and use of the resource listings.
- Tutorials on AdSense, ePublishing, eBay, RSS feeds, commercial
blogging, ecommerce for free, widgets, collective intelligence,
seo revisited, cooperative websites and using ppc effectively.
- Ten up-to-date surveys of ecommerce prospects worldwide.
- Insider information based on Internet research and our own
studies.
- Strategies to test customer behaviour and improve sales.
- Comes as a WebExe sequential webpage compilation (2 Mb)
and as a pdf document (5 MB). The one purchase gives you both
documents, plus free updates every six months.
Click here for
a full contents listing of the current edition.
Our $37.50 e-book comes with a 30-day, no-questions-asked
guarantee. If not fully satisfied, then simply email us for
a prompt and full refund. Material is continually being checked
and extended, and purchase includes free six-monthly updates.
The e-book is provided as two documents: a WebExe sequential
webpage compilation (2 MB, neater layout, 782 pages) and as
a PDF document (5MB, 782 pages). The content is the same in
both documents, but while the PDF document can be read on
all platforms, the WebExe compilation can only be read on
Windows platforms. Your one-time payment gives you both documents,
plus free updates.
Our February 2012 free update will include a tutorial on mobile platforms.
Ordering is quick and safe. Simply pay through your account
or credit Simply pay through your account or credit card on
Paypal'ssecure order page for immediate downloading. (Click
the 'Redirection to Site' button after payment processing
for download instructions.)
No product placements. No wishful thinking. Just the facts.
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independent
guides
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comprehensive
check-lists
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detailed product comparisons
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up-to-date Internet surveys
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frequently asked questions
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