Ecommerce Strategies
Ecommerce requires the mastery of many interrelated skills —
both technical and business — and this complex requirement
often constitutes the first obstacle facing the e-merchant The
information overload can be staggering, and to help break the
matter into digestible sections we show how the various resource
sections of this guide can be built into simple strategies. Here
are just two such strategies, employing only a small fraction
of the resources available in the e-book.
For the background to these bare notes, please refer to the tutorial.
We also provide a worked example of an ecommerce
business appraisal.
1. Selling Your Own Product
Usual steps are to:
- ensure that the product/service is appropriate
- currently sold
- research
to find competitive advantage, probably with market
research company
- employ web designer to build site
- host in-house
- not currently sold
- identify market niche
- build information-rich websites ranking well on
the search
engines, using
- reciprocal
links,
- press
releases
- and other promotions
- brilliant idea — move swiftly by raising capital
and/or building a corporate
team
- unpopular at present — maintain a shoestring
operation by
- using 'out
of the box' software, or
- using 'all in ecommerce
hosting' solutions, or
- building
the site yourself
- with cheap/freeware html
editors
- find competitive hosting through directories
- employ freelance
staff for technical input as required
- decide on the selling approach
- trading on brand image: corporate
approach
- through massive off-line
advertising
- through on-line promotion/selling
- affiliates
and/or
- pay-for-click
search engines and/or
- search
engine ads and/or
- information-rich websites ranking well on the search
engines, using
- reciprocal
links,
- press
releases
- and other promotions
- email marketing
- banner advertising
- plan by
- researching
- marketing techniques
and costs
- website build
approaches
- website maintenance
- order
fulfillment techniques and services
- staffing levels
- capital requirements
- writing a business
plan
- operate within a sound business framework of
- tax requirements
- legal requirements
- record keeping
- customer records, sales
receipts, etc.
- site
traffic analysis
- ROI analysis
- integration within larger/long term company
goals
- maintain a competitive advantage on
- price
- use market
segmentation studies to further identify customers
- introduce
supply chain management
- quality
- research
suppliers
- introduce regular customer
surveys
- service
- streamline ordering
system
- add helpful information to site, plus a search
mechanism
- introduce favored
customer discounts
- use customer
relationship management
- employ customer
help services
2. Selling on a Commission Basis
You will need to:
1. find a suitable product or products by
- employing specialist knowledge or contacts and/or
- researching
- areas
of market growth
- high
quality and popular products
- attractive
commissions
2. market effectively,
with
- website
- promote website through
- search
engines
- pay-for-click
search engines
- search
engine ads
- build indispensable content
into site
- design as effective selling machine with
- appropriate design
- compelling
sales copy
- foolproof
navigation
- clear, rapid and safe referral
or ordering
system
- banner ads
- email marketing
- identify market
segment(s)
- obtain lists
- purchase
lists
- rent
lists
- use
list broker
- generate
lists
- purchase
ezines
- compose regular and useful newsletters
- distribute emails with
- bulk
emailing software
- bulk
emailing services
3. calculate profit margins carefully with
- spreadsheet
profit & loss scenarios
- business plan
Please consider our ADVANCED GUIDE TO ECOMMERCE if you need detailed
information on ecommerce strategies.
An overview . . .
- The Internet's most detailed guide to ecommerce: 185,000
words / 550 pages in pdf format.
- 160 reference sheets summarizing a particular aspect, with
advice and resources as appropriate.
- Over 3,300 resource listings grouped under 260 headings:
each hand-picked on its merits.
- Fourteen comparison tables in key product areas.
- A proven approach to planning ecommerce.
- Practical advice on improving sales and conversion ratios.
- An extended guide to pay-per-click and sponsored listings.
- Use of business blogs, advised and ill-advised.
- Practical security aspects: keeping yourself safe.
- Testing sites and ideas at negligible cost.
- Over 100 case studies, both general and dotcom failures.
- Notes on ecommerce strategies and use of the resource listings.
- Tutorials on AdSense, ePublishing, eBay, RSS feeds and commercial
blogging.
- Ten up-to-date surveys of ecommerce prospects worldwide.
- Insider information based on Internet research and our own
studies.
- Strategies to test customer behaviour and improve sales.
- Comes as an interlinked webpage ebook (2 Mb) and as a pdf
document (9 Mb). The one-time subscription covers both.
Click here for
a full contents listing of the current edition.
Our
$37.50 e-book comes with a 30-day, no-questions-asked guarantee.
If not fully satisfied, then simply email us for a prompt and
full refund. Material is continually being checked and extended,
and purchase includes free updates.
The e-book comes as interlinked webpage compilation for ready
reference (2Mb) and as a PDF document (9 Mb, 550 pages) for
extended reading. The PDF document can be read on all platforms,
but the interlinked webpage compilation can only be read on
Windows platforms ( Windows 98x, Me, 2000 and XP machines).
Our July 2008 update will include an extensive tutorial on
using the pay per click search engines.
Payment is simple. You can pay by secure credit card etc. through
eMETRIX.
Immediate download follows payment, and you will also receive
an email confirmation from sales@emetrix.com.
Or click on the button below to send $37.50 through PayPal's
secure order page.
No product placements. No wishful thinking. Just the facts.
