Ecommerce Strategies

Ecommerce requires the mastery of many interrelated skills — both technical and business — and this complex requirement often constitutes the first obstacle facing the e-merchant The information overload can be staggering, and to help break the matter into digestible sections we show how the various resource sections of this guide can be built into simple strategies. Here are just two such strategies, employing only a small fraction of the resources available in the e-book.

For the background to these bare notes, please refer to the tutorial.

We also provide a worked example of an ecommerce business appraisal.

1. Selling Your Own Product

Usual steps are to:

1. ensure that the product/service is appropriate
   1. currently sold
      1. research to find competitive advantage, probably with market research company
         1. employ web designer to build site
         2. host in-house
   2. not currently sold
      1. identify market niche
         1. build information-rich websites ranking well on the search engines, using
            1. reciprocal links,
            2. press releases
            3. and other promotions
      2. brilliant idea — move swiftly by raising capital and/or building a corporate team
      3. unpopular at present — maintain a shoestring operation by
         1. using 'out of the box' software, or
         2. using 'all in ecommerce hosting' solutions, or
         3. building the site yourself
            1. with cheap/freeware html editors
            2. find competitive hosting through directories
            3. employ freelance staff for technical input as required
2. decide on the selling approach
   1. trading on brand image: corporate approach
   2. through massive off-line advertising
   3. through on-line promotion/selling
      1. affiliates and/or
      2. pay-for-click search engines and/or
      3. search engine ads and/or
      4. information-rich websites ranking well on the search engines, using
         1. reciprocal links,
         2. press releases
         3. and other promotions
   4. email marketing
   5. banner advertising
3. plan by
   1. researching
      1. marketing techniques and costs
      2. website build approaches
      3. website maintenance
      4. order fulfillment techniques and services
      5. staffing levels
      6. capital requirements
   2. writing a business plan
4. operate within a sound business framework of
   1. tax requirements
   2. legal requirements
   3. record keeping
      1. customer records, sales receipts, etc.
      2. site traffic analysis
      3. ROI analysis
      4. integration within larger/long term company goals
5. maintain a competitive advantage on
   1. price
      1. use market segmentation studies to further identify customers
      2. introduce supply chain management
   2. quality
      1. research suppliers
      2. introduce regular customer surveys
   3. service
      1. streamline ordering system
      2. add helpful information to site, plus a search mechanism
      3. introduce favored customer discounts
      4. use customer relationship management
      5. employ customer help services

2. Selling on a Commission Basis

You will need to:

1. find a suitable product or products by

1. employing specialist knowledge or contacts and/or
2. researching
   1. areas of market growth
   2. high quality and popular products
   3. attractive commissions

2. market effectively, with

1. website
   1. promote website through
      1. search engines
      2. pay-for-click search engines
      3. search engine ads
   2. build indispensable content into site
   3. design as effective selling machine with
      1. appropriate design
      2. compelling sales copy
      3. foolproof navigation
      4. clear, rapid and safe referral or ordering system
      5. banner ads
2. email marketing
   1. identify market segment(s)
   2. obtain lists
      1. purchase lists
      2. rent lists
      3. use list broker
      4. generate lists
      5. purchase ezines
   3. compose regular and useful newsletters
   4. distribute emails with
      1. bulk emailing software
      2. bulk emailing services

3. calculate profit margins carefully with

1. spreadsheet profit & loss scenarios
2. business plan

Please consider our ADVANCED GUIDE TO ECOMMERCE if you need detailed information on ecommerce strategies.

An overview . . .

• The Internet's most detailed guide to ecommerce: 230,000 words / 850 pages in pdf format.
• 160 reference sheets summarizing a particular aspect, with advice and resources as appropriate.
• Over 3,100 resource listings grouped under 260 headings: each hand-picked on its merits.
• Fourteen comparison tables in key product areas.
• A proven approach to planning ecommerce.
• Practical advice on improving sales and conversion ratios.
• An extended guide to pay-per-click and sponsored listings.
• Use of business blogs, advised and ill-advised.
• Practical security aspects: keeping yourself safe.
• Testing sites and ideas at negligible cost.
• Some 100 case studies, both successes and failures.
• Notes on ecommerce strategies and use of the resource listings.
• Tutorials on AdSense, ePublishing, eBay, RSS feeds, commercial blogging, ecommerce for free, widgets, collective intelligence, seo revisited and using ppc effectively.
• Ten up-to-date surveys of ecommerce prospects worldwide.
• Insider information based on Internet research and our own studies.
• Strategies to test customer behaviour and improve sales.
• Comes as an interlinked webpage ebook (2 Mb), a sequential webpage compilation (2 Mb) and as a pdf document (4.6 MB). The one purchase gives you all three documents, plus free updates every six months.

Click here for a full contents listing of the current edition.

Our $37.50 e-book comes with a 30-day, no-questions-asked guarantee. If not fully satisfied, then simply email us for a prompt and full refund. Material is continually being checked and extended, and purchase includes free six-monthly updates.

The e-book is provided as three documents: interlinked webpage compilation for ready reference (2Mb) a sequential webpage compilation (2 Mb) and as a PDF document (4.6MB, 850 pages) for extended reading. The content is the same in all documents, but while the PDF document can be read on all platforms, the webpage compilations can only be read on Windows platforms ( Windows 98x, Me, 2000, XP and Vista machines). Your one-time payment gives you all three documents, plus free updates.

Our January 2011 free update will include a tutorial on collaborative websites and an updated list of internet payment service providers.

Ordering is quick and safe. Simply pay through your account or credit Simply pay through your account or credit card on Paypal's secure order page for immediate downloading. (Click the 'Redirection to Site' button after payment processing for download instructions.)

 

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