Ecommerce Small Business Planning
Small business planning for ecommerce is complicated by the need
for:
-
a mix of computing, Internet and general business skills
-
integration of wide range of functions within the website:
customer ease of use, search engine friendliness, transaction
security, promotion devices, legal and tax considerations.
That's why our introductory section entitled internet
business opportunities suggests you first skim through the
free notes of the RH listings. You may need to grasp the whole
picture before researching individual topics.
Strategies
It's undeniably hard to gain the comprehensive view necessary
for planning, particularly once research information begins to
mount up. We therefore suggest you take matters in stages, perhaps
something like this:
The above would be a first attempt, aiming to establish whether
the business idea was worth pursuing further. Most of the information
needed could be obtained from the Internet. Look here
for business plans, here
for market niche, here
for merchant accounts, here
for methods of payment, here
for costs of website builds and here
for the remainder of market intelligence.
For a proper step-by-step guide to ecommerce business planning,
with case studies and extended listings, you'll need our
ADVANCED GUIDE TO ECOMMERCE, now in its eleventh edition.
An overview . . .
- The Internet's most detailed guide to ecommerce: 185,000 words
/ 550 pages in pdf format.
- 160 reference sheets summarizing a particular aspect, with
advice and resources as appropriate.
- Over 3,300 resource listings grouped under 260 headings: each
hand-picked on its merits.
- Fourteen comparison tables in key product areas.
- A proven approach to planning ecommerce.
- Practical advice on improving sales and conversion ratios.
- An extended guide to pay-per-click and sponsored listings.
- Use of business blogs, advised and ill-advised.
- Practical security aspects: keeping yourself safe.
- Testing sites and ideas at negligible cost.
- Over 100 case studies, both general and dotcom failures.
- Notes on ecommerce strategies and use of the resource listings.
- Tutorials on AdSense, ePublishing, eBay, RSS feeds and commercial
blogging.
- Ten up-to-date surveys of ecommerce prospects worldwide.
- Insider information based on Internet research and our own
studies.
- Strategies to test customer behaviour and improve sales.
- Comes as an interlinked webpage ebook (2 Mb) and as a pdf
document (9 Mb). The one-time subscription covers both.
Click here for
a full contents listing of the current edition.
Our
$37.50 e-book comes with a 30-day, no-questions-asked guarantee.
If not fully satisfied, then simply email us for a prompt and
full refund. Material is continually being checked and extended,
and purchase includes free updates.
The e-book comes as interlinked webpage compilation for ready
reference (2Mb) and as a PDF document (9 Mb, 550 pages) for extended
reading. The PDF document can be read on all platforms, but the
interlinked webpage compilation can only be read on Windows platforms
( Windows 98x, Me, 2000 and XP machines).
Our July 2008 update will include an extensive tutorial on using
the pay per click search engines.
Payment is simple. You can pay by secure credit card etc. through
eMETRIX.
Immediate download follows payment, and you will also receive
an email confirmation from sales@emetrix.com.
Or click on the button below to send $37.50 through PayPal's
secure order page.
