Ecommerce Small Business Planning
Small business planning for ecommerce is complicated by the need
for:
-
a mix of computing, Internet and general business skills
-
integration of wide range of functions within the website:
customer ease of use, search engine friendliness, transaction
security, promotion devices, legal and tax considerations.
That's why our introductory section entitled internet
business opportunities suggests you first skim through the
free notes of the RH listings. You may need to grasp the whole
picture before researching individual topics.
Strategies
It's undeniably hard to gain the comprehensive view necessary
for planning, particularly once research information begins to
mount up. We therefore suggest you take matters in stages, perhaps
something like this:
The above would be a first attempt, aiming to establish whether
the business idea was worth pursuing further. Most of the information
needed could be obtained from the Internet. Look here
for business plans, here
for market niche, here
for merchant accounts, here
for methods of payment, here
for costs of website builds and here
for the remainder of market intelligence.
For a proper step-by-step guide to ecommerce business planning,
with case studies and extended listings, you'll need our
ADVANCED GUIDE TO ECOMMERCE, now in its nineteenth edition.
An overview . . .
- The Internet's most detailed guide to ecommerce: 233,000
words / 782 pages in pdf format.
- 160 reference sheets summarizing a particular aspect,
with advice and resources as appropriate.
- Over 4,000 resource listings grouped under 260 headings:
each hand-picked on its merits.
- Fourteen comparison tables in key product areas.
- A proven approach to planning ecommerce.
- Practical advice on improving sales and conversion ratios.
- An extended guide to pay-per-click and sponsored listings.
- Use of business blogs, advised and ill-advised.
- Practical security aspects: keeping yourself safe.
- Testing sites and ideas at negligible cost.
- Links to 2,000 case studies, both successes and failures.
- Notes on ecommerce strategies and use of the resource
listings.
- Tutorials on AdSense, ePublishing, eBay, RSS feeds, commercial
blogging, ecommerce for free, widgets, collective intelligence,
seo revisited, cooperative websites and using ppc effectively.
- Ten up-to-date surveys of ecommerce prospects worldwide.
- Insider information based on Internet research and our
own studies.
- Strategies to test customer behaviour and improve sales.
- Comes as a WebExe sequential webpage compilation (2 Mb)
and as a pdf document (5 MB). The one purchase gives you
both documents, plus free updates every six months.
Click here
for a full contents listing of the current edition.
Our
$37.50 e-book comes with a 30-day, no-questions-asked guarantee.
If not fully satisfied, then simply email us for a prompt and
full refund. Material is continually being checked and extended,
and purchase includes free six-monthly updates.
The e-book is provided as two documents: a WebExe sequential
webpage compilation (2 MB, neater layout, 782 pages) and as a
PDF document (5MB, 782 pages). The content is the same in both
documents, but while the PDF document can be read on all platforms,
the WebExe compilation can only be read on Windows platforms.
Your one-time payment gives you both documents, plus free updates.
Our February 2012 free update will include a tutorial on mobile platforms.
Ordering is quick and safe. Simply pay through your account or
credit Simply pay through your account or credit card on SWPal / Paypal's
secure order page for immediate downloading. (Click the 'Redirection
to Site' button after payment processing for download instructions.)
