Persuasive Advertising: Listings

Resources for banner ads and other forms of advertising on the web.

Revenues from Banner Ads and Sponsorship

Resources to help you earn advertising revenue from your site.

Advertising Rates

You can compile your own surveys by using the search engines to find banner advertising rates for hundreds of products and services. The agency below is more for busy professionals.

1. site. Information on banner ad and sponsorship rates: inquire about subscription rates — was $561/year.

Finding an Agency

Huge numbers exist, many having a hard time at present. Consider:

1. site. News and views of the advertising industry, with numerous references.

2. site. Look in Media Buying and Planning.

Banner Ad Networks

Handle placement of banner ads and sales, supplying sophisticated tracking equipment.

1. site. Good variety of services; management through Open Adstream software.

2. site. One of best known. Offers categories and subcategories.

3. site. Automated systems for advertising, marketing and promotion.

4. site. Campaigns from $50 in various market sectors.

Banner Ad Networks: Pay Per Click Through

1. site. Prices for normal and high traffic pricing shown on site: from $350 for 10,000 visitors.

2. site. Search engine for pay-per-click advertising solutions, plus resources for page build and marketing.

3. site. Leading network with branches in Japan and Europe.

Banner Ad Networks: Pay Per Sale

Advertiser pays you a percentage of sale (5-15%). The agency takes 20-30% of this percentage but tracks all sales and handles payments to you.

1. site. Service some 400 companies: offices in US, UK and Japan.

2. site. Includes downloadable guides and success stories.

Banner Ad Exchanges

At link exchanges you show other people's banner ads in exchange for their showing yours. To obtain a free service you may need to display ads for the link exchange.

1. site. Visit 4 sites in return for 3 visits to yours.

2. site. Free advertising plus 10 cents for hosting members' adverts on 1:1 basis.

3. site. Has over 300,000 members in 32 languages worldwide.

4. site. Several services, including banner exchange on 2:1 display ratio.

5. site. Delivers one visitor to you for every listed site you visit.

6. site. Free advertising on a 1:2 basis.

7. site. Various ways of earning 'credits' and so traffic to your site.

8. site. Like Clickthru: good range of categories.

9. site. Various options, based on your actions.

10. site. Largest UK-based exchange with 10,000 members.

Banner Ad Rotation Software

Programs can be found on the usual download sites: Tucows, ZDNet, etc. Here are some of the more popular (for purchase or rental), plus a few review sites.

1. site. Rental: from $10 for 25,000 impressions per month (plus $10 setup). Free if you include 7.5% of their own banners.

2. site. Advice on choosing an ad tracking program, plus reviews of products.

3. site. Software in Perl or Java, using a good range of databases.

4. site. Versions for Access and MS SQL Server. From $649.

5. site. Ad rotation and tracking: from $150 for 500,000 hits/month.

6. site. Some twelve CGI scripts for download: many free.

7. site. Ad tracking program. $19.95/month.

8. site. Banner ad rotation software that runs on your server: from $349.

9. site. Search their database for reviews

Creating Banner Ads: Services

Banner design services are available from the following:

1. site. Professional service: Flash, interactive and animated banners.

2. site. Service includes photography, copy writing, animation and programming.

3. site. Design your banner online; pay by credit card to have watermark removed.

4. site. Professional service, free if you add a link to them. Good resources.

5. site. Banner Advertising Traffic Machine. Advice on how to make and deploy banners to dramatically increase click-through rates. $88.

6. site. Banner ads designed for marketing: a complete service.

7. site. One of the better professionals, with important clients.

8. site. Free online banner creation tool: useful range of templates.

9. site. Will design free if you link back.

10. Site Specialize in banner ads and web design for SMEs. Some resources.

11. Site One of the larger, award-winning banner design agencies.

12. Site Banner ads are one of this award-winning design studio's services.

13. Site Large selection of animated banners. Free for personal websites: commercial sites $40/year.

14. Site Animated banners $49. Free static banners if you link back.

15. Site Simply add your text to one of 40 template groups. Free.

Creating Banner Ads: Software

Any decent graphics program will create banner ads, but the following will help with animation effects.

1. site. Comes with Paintshop Pro ($69), or as standalone program ($39).

2. site Creates banner ads, buttons and animated gifs. Good variety of styles and animations. $39 to $51.

3. site. Several products to create Gif, Flash and Java animated banners. From $25.

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