Internet Marketing Solution
An internet marketing solution: selling advertising. What companies
will look for in your site.
Advertising Revenues
Some websites are labors of love by enthusiasts, but the vast
majority promote the goods or services of their parent company
or of others. Such sites have to be continuously maintained and
marketed: time-consuming activities, calling on specialist skills.
Large companies absorb such costs in their public relations departments,
but others need supplementary income. Unless you can charge for
access, which is often difficult, you'll need revenues from advertisers.
But how do you get companies to advertise on your site, and agree
a fair rate for doing so? And how do you ensure that the site
is still yours, i.e. does not disappear under a blizzard of of
other people's banner adverts?
Site Popularity
The key aspect is site popularity, and here the important words
are value, individuality and utility.
Your site has to be truly special and offer visitors what they
cannot easily find elsewhere.
That means providing some mixture of unique content, comprehensive
links, online games or entertainment, free software and/or services.
You're certainly not going to keep visitors coming to your site
for the advertising alone — not unless yours is a portal
site, which is another ball game.
Naturally, you won't get the better companies to give your site
a second glance unless it's a professional-looking affair that
enjoys undoubted status and heavy traffic. Advertisers have their
image to protect, and agreements with companies that don't bring
appreciable numbers of new customers aren't worth the management
time. And with current glut in advertising space, companies can
afford to be choosy.
Whatever route you follow — banner
ads or sponsorship
— you'll need something more than 25,000 visitors per month
to sell advertising, and that level of traffic is not easily achieved
without considerable outlay in build time and marketing expense.
You have to shell out a good deal before you can expect much to
come in.
Hence the balance that most companies aim for. Primarily, the
sites promote their own products, but receive additional revenues
by advertising complementary products from elsewhere.
Our e-book provides working listings on Internet marketing solutions.
An overview . . .
- The Internet's most detailed guide to ecommerce: 220,000
words / 833 pages in pdf format.
- 160 reference sheets summarizing a particular aspect,
with advice and resources as appropriate.
- Over 3,100 resource listings grouped under 260 headings:
each hand-picked on its merits.
- Fourteen comparison tables in key product areas.
- A proven approach to planning ecommerce.
- Practical advice on improving sales and conversion ratios.
- An extended guide to pay-per-click and sponsored listings.
- Use of business blogs, advised and ill-advised.
- Practical security aspects: keeping yourself safe.
- Testing sites and ideas at negligible cost.
- Some 100 case studies, both general and dotcom failures.
- Notes on ecommerce strategies and use of the resource
listings.
- Tutorials on AdSense, ePublishing, eBay, RSS feeds, commercial
blogging, ecommerce for free, widgets, collective intelligence
and using ppc effectively.
- Ten up-to-date surveys of ecommerce prospects worldwide.
- Insider information based on Internet research and our
own studies.
- Strategies to test customer behaviour and improve sales.
- Comes as an interlinked webpage ebook (2 Mb), a sequential
webpage compilation (2 Mb) and as a pdf document (9 Mb).
The one purchase gives you all three documents, plus free
updates every six months.
Click here for
a full contents listing of the current edition.
Our
$37.50 e-book comes with a 30-day, no-questions-asked guarantee.
If not fully satisfied, then simply email us for a prompt and
full refund. Material is continually being checked and extended,
and purchase includes free six-monthly updates.
The e-book comes as three documents: interlinked webpage compilation
for ready reference (2Mb) a sequential webpage compilation (2
Mb) and as a PDF document (9Mb, 833 pages) for extended reading.
The content is the same in all documents, but while the PDF document
can be read on all platforms, the webpage compilations can only
be read on Windows platforms ( Windows 98x, Me, 2000, XP and Vista
machines). Your one-time payment gives you all three documents,
plus free updates.
Our July 2010 free update will include a tutorial on new approaches
to search engine optimisation.
Ordering is simple. Simply pay through your account or credit
card on Paypal's secure order page for immediate downloading.
(Click the 'Redirection to Site' button after payment processing
for download instructions.)
