Internet Marketing Plan: Listings

Selected resources for the Internet marketing plan.

General Marketing Resources

1. site. Excellent and extensive free tutorials on marketing your site.

2. site. Articles and statistics on Internet advertising.

3. site. Evaluate the effectiveness of your advertisements. Advice on choosing an ad tracking program, plus reviews of products.

4. site. Ad business news plus industry data on advertising and marketing.

5. site. Magazine for ecommerce and net marketing. More news than research.

6. site. Speeds up the search for sites to link to.

7. site. Articles and advice from one of the market leaders.

8. site. Advocated honest conversational style to advertising and product branding.

9. site. Open Directory's list of marketing companies, many of which provide some statistics on e-business and Internet traffic.

10. site. Articles plus twice-monthly newsletter on improving the selling characteristics of your site.

11. Site Promotes guides to marketing strategies and research.

12. Site Marketing ideas for entrepreneurs and the smaller business.

13. Site Insider secrets to marketing your business on the internet. Corey Rudl's original guide. $197.

14. Site Information and analysis for UK and European advertising and marketing community.

15. Site Useful listings of resources and services under various categories: includes teaching software.

16. Site Extensive advice, articles and links.

17. Site Advice, books, links and brief software reviews.

18. Site Marketing and communication strategies: articles, vendors and resources.

19. Site Ideas and resources for Internet marketing.

20. Site Database of print media in Canada and the USA.

21. site. UK media community with extensive independent directory.

22. Site Tips, articles, resources and newsletter from this long-established UK marketing portal.

23. Site Corporate reports on customer service and relationships.

24. Site Articles, advice and product reviews on all aspects of marketing.

25. Site Hundreds of free articles on promoting your website, with reviews of services and products.

26. Site Somewhat theoretical, but very clear and thorough series of articles.

27. Site Excellent resources, including free keyword density analyzer.

28. Site Online version of magazine with 200,000 subscribers. Practical articles.

29. Site Free weekly email newsletter reviewing marketing-orientated websites.

30. Site Lists and advice for small business advertisers.

31. Site Brief guide to website promotion aimed at small businesses.

32. Site Yahoo's list of web marketing companies, resources and advice.

Marketing Gurus

Many experts/companies offer ecommerce marketing services, usually through a network of affiliates that promote and are promoted by a variety of e-books, manuals, software, web packages, consulting, seminars and/or conference appearances. Promotion sometimes gets ahead of the facts, but gurus usually come from a selling background and often have the inside track on what is really happening.

:Directories

1. site. Comments on some 13 sites or personalities.

2. site. Lists some 34 personalities, each with a brief biography. Also businesses opportunities and scam warnings.

:Personalities

1. site. Offers consulting and a $25 book on direct marketing.

2. site. Shows you how to make money with free ezine advertising.

3. site. Markets Nothing but Net, with emphasis on getting a good search engine ranking.

4. site. Publishes e-books and runs Bizweb2000 ezine.

5. site. Lectures and promotes his own ecommerce courses.

6. site. Runs and writes about affiliate/associate programs.

7. site. Detailed program from this speaker at prestigious marketing workshops.

8. site. Markets Make Your Site Sell and similar e-books, software and ecommerce hosting.

9. site. Provides courses, free articles and reviews of Internet money-making opportunities.

10. Site Authors e-books on newsletters and making your knowledge pay.

11. Site Thorough marketing strategies in e-book form.

12. Site Marketing strategies and free resources.

13. Site Runs World Profit and MLM Profit, and offers an ecommerce web package.

14. Site Markets a CD guide on setting up and running a small business. $99 but offers usually apply.

15. Site Market e-book: Magic Words that Bring You Riches.

16. Site Various products under the Make Money In Your Underwear title.

17. Site Well known for his manual and copy-writing skills: software somewhat expensive.

18. Site Free newsletter from a successful marketing guru.

19. Site Promotes his own books and e-books through a site that provides a popular article collection service and newsletter.

Advertising Agencies

You may decide to handle your own advertising, or find a local company, but these directories will help you find what's available, and the fees involved.

1. site. Useful articles on email marketing and other promotion strategies.

2. site. Portal for all aspects of advertising, affiliate programs, etc. Good listing of ad agencies.

3. site. Very extensive listings of ad agencies, US and worldwide, plus all manner of advertising resources.

4. site. Consulting service for US agency and client matchmaking. Represents 4,000 international offices.

5. site. Directory of American advertising agencies, organized by city.

6. site. Directory and resources for advertising in the $380 billion US Hispanic market.

7. site. European Association of Communications Agencies: Feature leading European agencies.

8. site. Large group with 12,000 members in 88 countries: newsletter and site search facility.

9. site. International group: has analyzed more than 1000 leading brands, and 20,000 external brands and links.

10. site. Very extensive listing ad agencies worldwide at the University of Texas.

Search Engine Ads

In an effort to boost revenue, many search engines are now offering advertising in some form.

1. site. Offers keywords across the entire Teoma network

2. site. Includes services to properly target your advertising.

3. site. Offers immediate insertion and change of ad on a cost-per-click basis.

4. site. Attracts an audience of 300 million per month.

5. site. Offers sponsored (place enhancement) services from $25/month.

Cool Sites

Picking up a fistful of awards will boost the traffic of your site and encourage visitors to linger.

1. site. Rankings (and lists) of sites making awards.

2. sites. Lists over 500 sites around the world.

Sweepstakes and Promotions

The following will help you manage your sweepstakes and promotions.

1. site. Everything from research and planning to execution and fulfillment.

2. site. Range of options; packages from $130.

3. site. Offer a full service, from initial creation to sweepstake fulfillment.

Writing Copy that Sells

Search engines will locate copy writing and editing services. The following provide some advice:

1. site. 33 day course on copy writing $29.

2. site. Resources for copywriters, plus links to list brokers.

3. site. Brief but useful library on copy writing topics.

4. site. Get professionals to write or polish up your sales copy.

5. site. Includes 11 brief rules for effective copy writing.

6. site. Good articles and free newsletter.

7. site. Promotes ebooks, but includes free ebook and newsletter.

8. site. Simple program that writes sales letters for wide variety of businesses. $17.95.

9. site. Fine points on style from a professional.

10. site. Extensive (if patchy) online tutorial.

12. site.Good list of resources (mostly free) to make your website copy more effective.

Live News Feed

To keep your site looking fresh, and to improve some search engine placings, consider adding live news feed. We list some of the best known. Many more market- and area-specific news feeds can be found through the search engines.

1. site. US and world news overviews inserted through Java applet. $0-50/year.

2. site. Asian news simply added with Javascript coding.

3. site. Sources and free coding to add newsfeeds to your site.

4. site. News from 1500 sources grouped into 260 categories. Headlines are free.

5. site. News can be fed directly into your website with supplied XML or Perl scripts.

6. site. Headlines from over 3,000 sources worldwide.

7. site. Link to a US Weather page tailored to your site requirements.

8. site. Newsfeeds, corporation and public.

Keeping Watch

Once the company has grown to a decent size, you'll want to know how you and your competitors are represented in the media world. The following provide press cutting services.

1. site. Long-established (UK) company that now covers 4,300 titles.

2. site. Five services, including watches on newsgroups and investor message boards.

3. site. Uses proprietary software to scan all media sources.

4. site. Monitor TV, radio, printed and electronic sources in the UK.

E-Book

Need access to these sites? Our e-book has over 3,200 different listings.

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