How To Do Market Research: Listings

Below is the 'demo' version of the relevant page in our e-book.

Business Planning: Researching the Facts

We have grouped resources under market niche/competitor and market segmentation, but in practice there is considerable overlap between the two.

 

Market Niche / Competitor Intelligence

1. site. Free browser add-on that analyzes sites you visit for download speed, startup date and popularity ranking. Down from foot of Google page.

2. site. Circulation figures for ABC-certified newspapers, magazines and directories in the UK.

3. site. Largest online data source on US bankruptcies. Wide range of services in Free and Premium categories.

4. site. Handy listings of specialist directories.

5. site. Information on companies and consumer issues in US and Canada.

6. site. Online versions of business papers catering for 35 market sectors.

7. site. Listings for small and home-based businesses.

8. site. Compare your prices with the best of your competitors'.

9. site. News, information and resources for African American entrepreneurs, professionals and business leaders.

10. site. Help and advice for exporters

11. Site Advice on market segmentation and a host of business matters.

12. Site Information on over 1 million global companies, public and private: $30 for 30 days.

13. Site Useful statistical and demographic information on the USA.

14. site. Information and statistics on women business owners.

15. Site Guide to services and software available.

16. Site Extensive information on over 350,000 companies worldwide.

17. Site Many hundreds of articles and news on countries worldwide.

18. Site Some free statistics in convenient geographic and demographic groupings.

19. Site US labor and employment legislation: advice, forms and statistics.

20. Site Aggregates websites and resources grouped by keyword/phrase.

21. Site Free access to financial reports of public companies filed with the (US) Securities and Exchange Commission.

22. Site Useful magazine and newspaper archives. $15/month or $80/year subscription after 7 day free trial.

23. Site Leading provider of e-business statistics. Inquire for subscription rates.

24. Site Checks where and when your competition is advertsing online. Rates on application.

25. Site Information on federal antitrust and consumer protection laws.

26. Site Free newsletter putting 58,000 Internet business in touch: includes free look up of statutory and financial data on 1.6 million UK companies.

27. Site Searchable and extensive database of research reports: free abstracts.

28. Site Detailed surveys of world wide web users' behaviour: several years out of date but detailed and still invaluable for understanding customer preferences.

29. Site Information on over 50,000 private and public companies in USA and Europe. By subscription, but some free information.

30. Site Shows top sites (i.e. competition) appearing on major search engines grouped by keyword.

31. Site Quickly finds people, businesses and business types on the web (US only).

32. Site Searches 650 sources of Internet information. Various access schemes, e.g. $1/minute, $100/3 days, etc.

33. site. Guidance, information and references for trading outside the USA.

34. site. Valuable though general annual surveys.

35. Site Point of entry for extensive resources, including those useful for business research.

36. Site Software to quickly research demand, competition and advertising on products, and so select the best products to sell. $49.95.

37. Site Consumer Internet behavior in the US and Europe.

38. Site Bimonthly publication on and for minority business owners: short list of useful associations.

39. Site Global analysis of Internet usage and behavior.

40. Site Sells research reports on IT and ecommerce.

41. Site Search engine amalgamating 10,000 news sites.

42. Site Online version of NY Times: updated daily; searchable database of back issues.

43. Site Searches public records for court judgment, bankruptcies etc. on individuals and companies: fees $0 to $7.

44. Site Good surveys of ecommerce and Internet usage.

45. Site Techweb's article on getting your project approved.

46. Site Detailed report providing benchmarks for online retailing: conversion rates, customer acquisition costs, revenue from repeat buyers, returns, fulfillment costs, etc. based on 130 major online companies. £2495. Some free stats on site.

47. Site Statistics and help for small businesses from UK Government site. Companion site runs a telephone help line.

48. Site How to conduct competitor intelligence: principles and professionals available.

49. Site Analysis of US and global Internet trends. Subscription from $750.

50. Site Helps you to incorporate your company quickly and relatively cheaply.

51. Site Congressional reports, legislation and activities.

52. Site Information on 170,00 industrial products and services. Free on registering.

53. Site Searches for your brand name in content, titles, metatags and HTML code. Rates on application.

54. Site UK company reports online. Small fee.

55. Site Subscription from $18.

56. Site US Government data on trade, economics and business.

57. Site Online version subscription is $79/year.

58. Site Free journal provides proper web marketing research.

59. Site Webmasters provide hard data on conversion rates and how they improved them.

60. Site When and what your competition is mailing, and the creative and offers they are using. $165/year.

61. Site Free access to annual reports of 3,500 US and Canadian Companies.

62. Site Over 400 free articles on creating a business on- and off-line.

Market Segmentation

Market segmentation is somewhat technical, but these sites will help you grasp the main principles.

Free

1. site. Statistics from over 100 US federal agencies.

2. site. Downloadable paper on market segmentation from UK marketing specialist.

Fee-Based

1. site. Worldwide competitor analysis and market research: costs, pricing, trends, etc.

2. site. Market research for the UK. Includes some free reports.

3. site. Some free articles from this leading supplier of business information: organized by country and business type/sector. Reports otherwise $5 to $117/company.

4. site. Comprehensive demographics, surveys and analysis on ecommerce. Inquire about subscription rates.

5. site. October 2002 edition of this global market intelligence products and services: 850 pp. $399.

6. site. Research reports on customer trends, business strategy and technology investments: free summaries on newsletter registration.

7. site. Handbooks, guides and information of US companies and industries.

8. site. Market research and marketing for e-business: various reports and services.

9. site. Technical, demographic and business trends in emerging technology. Membership on a corporate basis.

10. Site Key facts, services and companies listed by country.

11. Site IT services, branding and marketing business information.

12. Site Reports on ecommerce sectors. Around $2,000/report.

13. Site Tools to analyze marketing mix, pricing, advertising and consumer segment response.

15. Site Over 40,000 documents from 350 research companies. Documents can be purchased in sections.

16. Site Market research into technological, Internet and wireless industries.

17. site. Sell reports on a wide variety of market sectors: usually $1,000 plus.

18. Site Market analysis and consultancy on international communications industry.

Staying Undetected

If you continually monitor the competition, they'll probably pick up your IP address, and keep you under scrutiny. To visit anonymously, try this service.

1. site. Private Surfing software offers several privacy measures: $29.95. More protection is provided by Total Net Shield: $99.95.

Site Traffic

1. site. Various services for the professional e-marketer to estimate traffic flows on competitor sites and market sector: p.o.a.

2. site. Employs 225,000 users in 70 countries to analyze your site against the competition in terms of "stickiness", customer loyalty, ease of shopping, etc.

3. site. Calculates Alexa users who have visited site in the previous six months. Provides a general idea only for sites ranked better than top 100,000 that are hosted on a unique domain. Free.

4. site. Lists the number of unique visitors per month to the leading sites in each market sector.

5. site. Estimate your search engine and Internet directory referrals from the use of appropriate keywords in metatags and page text. Indispensable.

Estimating Site Traffic

Our e-book shows you how to estimate site traffic — your potential traffic and that of competitors.

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