ecommerce guide tutorials
 
 

Stay Ahead of the Pack

Free information is not enough. You're up against the big battalions — with their slick operations, teams of marketing specialists, click-through spends of tens of thousands monthly. All designed to eliminate the competition.

The ADVANCED GUIDE TO ECOMMERCE, now in its fourteenth edition, is the acknowledged handbook for the astute e-marketer — concise, plainly-written and packed with information unavailable elsewhere. Whether you are wanting a site for under $100, or ways to expand an already large operation, you'll find the information here, together with practical advice, proven strategies, ecommerce surveys, case studies, planning approaches, and much, much more.

Learning by mistakes is expensive. Even the bigger company can be wiped out with the wrong strategy.

Ecommerce success rates are not good:

  • Over 75% of SMEs are not making a living wage on the Internet.

Some things you must know to succeed. We show you how to check your business is right for the Internet — with figures on costs and likely returns.

New ideas are risky:

  • Many concepts don't work. The Internet is an intensely competitive place. If something is hanging fire, there may be a good reasons why the opportunity is still waiting to sucker your dollars.

But you can find out whether your idea has a chance, and find out before you spend a dime. Our business plan approach is backed by pages of listed case studies and information sources.

E-marketers are not getting value for money:

  • SMEs are still paying several times what they need to, often on the wrong site and the wrong marketing approach.

Our Guide provides complete listings, checklists and product comparisons in key areas — the fullest anywhere for shopping carts, all-in hosting, payment service providers, site build, etc.

We don't push products or services to earn commissions. We provide key information for you to make your own sensible choices. Competitor sites are included, so that you can see our Guide really is extensive, objective and thorough.

Initial sales estimates are laughable:

  • Plans are useless without accurate estimates for site traffic and conversion rates.

The Guide shows you how to get that essential information, from Internet sources and by inexpensive testing.

A continuing service:

  • Most e-books are soon out of date.

Ours is updated and extended every six months or less. Purchase includes free updates.

Killer guides make unsubstantiated claims:

  • Marketing e-books do not generally disclose their contents, but rely on an incestuous chain of recommendations, small companies that are themselves recommended in return.

We're completely upfront. Here's an overview of the Guide:

1. The Internet's most detailed guide to ecommerce: 200,000 words / 633 pages

2. 160 reference sheets summarizing a particular aspect, with advice and resources as appropriate.

3. Over 3,200 resource listings grouped under 260 headings: each hand-picked on its merits.

4. Fourteen comparison tables in key product areas.

5. A proven approach to planning ecommerce.

6. Practical advice on improving sales and conversion ratios.

7. An extended guide to pay-per-click and sponsored listings.

8. Use of business blogs, advised and ill-advised.

9. Practical security aspects: keeping yourself safe.

10. Testing sites and ideas at negligible cost.

11. Some 100 case studies, both general and dotcom failures.

12. Notes on ecommerce strategies and use of the resource listings.

13. 8 up-to-date surveys of ecommerce prospects worldwide.

14. Improving sales through customer research.

15. Tutorials on AdSense, ePublishing, eBay, RSS feeds, blogging for business, ecommerce for free and using ppc.

16. Insider information based on Internet research and our own studies.

Want more? Click here for a full contents listing for the current edition.

 

Thousands of small Internet companies prove that you can succeed, but only if know what you're doing. Our Guide supplies proven strategies, ensuring that you stay ahead of the game.

The $37.50 e-book comes with a 30-day, no-questions-asked guarantee. If not fully satisfied, then simply email us for a prompt and full refund. The e-book comes as interlinked webpage compilation for ready reference (2Mb) and as a PDF document (9Mb, 633 pages) for extended reading. The PDF document can be read on all platforms, but the interlinked webpage compilation can only be read on Windows platforms ( Windows 98x, Me, 2000 and XP machines). Your one-time payment gives you both documents.

Our July 2009 free update will include an extensive tutorial on 'widgets and similar enhancements'.

Ordering is simple. Simply pay through your account or credit card on Paypal's secure order page for immediate downloading.

 

 

Refunds are automatic. Few customers do ask for a refund — under 5% — but we've never refused one yet. And of course PayPal has its own customer satisfaction policies.

Not sure the Guide can help? Type 'online selling' into Google (without the ' '), and you'll see how well Ecommerce Digest is ranked — generally in the top 5, sometimes in the top 3 — against a competition of over 120 million competing sites. We achieved a top ten ranking of our original index page in all the leading search engines within four months — without paying a cent towards promotion. In fact, all our rankings have been achieved cheaply, without tricks and by methods the Guide describes.

Search engine marketing is only one of 50 sections of an e-book that is sold in 45 countries across the world — USA, Canada, UK, Europe, Zambia, South Africa, middle East, India, China, Vietnam, Thailand, Singapore, Australia, New Zealand, and Latin America.

If you're planning to set up an ecommerce business, improve your current operation, or engage an ecommerce consultant, then you'll find the Guide indispensable. A single page of listings could save you days of searching, not to mention thousands of dollars. And then there are case studies and the insider knowledge that only comes by being in the business — very much more than is shown on the website.

Thousands of companies are beating the competition with the strategies revealed in this in-depth analysis of online selling. Why not you?

 

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