Stay Ahead of the Pack
Free information is not enough. You're up against the big battalions
— with their slick operations, teams of marketing specialists,
click-through spends of tens of thousands monthly. All designed
to eliminate the competition.
The ADVANCED GUIDE TO ECOMMERCE, now in its fourteenth edition,
is the acknowledged handbook for the astute e-marketer —
concise, plainly-written and packed with information unavailable
elsewhere. Whether you are wanting
a site for under $100, or ways to expand an already large operation,
you'll find the information here, together with practical advice,
proven strategies, ecommerce surveys, case studies, planning approaches,
and much, much more.
Learning by mistakes is expensive. Even the bigger company can
be wiped out with the wrong strategy.
Ecommerce success rates are not good:
- Over 75%
of SMEs are not making a
living wage on the Internet.
Some things you must know to succeed. We show you how
to check your business is right for the Internet — with figures
on costs and likely returns.
New ideas are risky:
- Many concepts don't work.
The Internet is an intensely competitive
place. If something is hanging fire, there may be a good reasons
why the opportunity is still waiting to sucker your dollars.
But you can find out whether your idea has a chance, and
find out before you spend a dime. Our business
plan approach is backed by pages of listed case studies and information
sources.
E-marketers are not getting value for
money:
- SMEs are still paying several
times what they need to, often on the wrong site
and the wrong marketing approach.
Our Guide provides complete listings,
checklists and product comparisons in key areas — the fullest
anywhere for shopping carts, all-in hosting, payment service providers,
site build, etc.
We don't push products or services to earn commissions. We provide
key information for you to make your own sensible choices. Competitor
sites are included, so that you can see our Guide really is extensive,
objective and thorough.
Initial sales estimates are laughable:
- Plans are useless without accurate estimates for site
traffic and conversion rates.
The Guide shows you how to get that essential information, from
Internet sources and by inexpensive testing.
A continuing service:
- Most e-books are soon out of date.
Ours is updated and extended every six months or less. Purchase
includes free updates.
Killer guides make unsubstantiated claims:
- Marketing e-books do not generally disclose their contents,
but rely on an incestuous chain of recommendations, small companies
that are themselves recommended in return.
We're completely upfront. Here's an overview of the Guide:
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1. The Internet's most detailed
guide to ecommerce: 200,000 words / 633 pages
2. 160 reference sheets summarizing a particular aspect,
with advice and resources as appropriate.
3. Over 3,200 resource listings grouped under 260 headings:
each hand-picked on its merits.
4. Fourteen comparison tables in key product areas.
5. A proven approach to planning ecommerce.
6. Practical advice on improving sales and conversion ratios.
7. An extended guide to pay-per-click and sponsored listings.
8. Use of business blogs, advised and ill-advised.
9. Practical security aspects: keeping yourself safe.
10. Testing sites and ideas at negligible cost.
11. Some 100 case studies, both general and dotcom failures.
12. Notes on ecommerce strategies and use of the resource
listings.
13. 8 up-to-date surveys of ecommerce prospects worldwide.
14. Improving sales through customer research.
15. Tutorials on AdSense, ePublishing, eBay, RSS feeds,
blogging for business, ecommerce for free and using ppc.
16. Insider information based on Internet research and
our own studies.
Want more? Click here
for a full contents listing for the current edition.
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Thousands
of small Internet companies prove that you can succeed,
but only if know what you're doing. Our Guide supplies proven
strategies, ensuring that you stay ahead of the game.
The $37.50 e-book comes with a 30-day, no-questions-asked guarantee.
If not fully satisfied, then simply email us for a prompt and
full refund. The e-book comes as interlinked webpage compilation
for ready reference (2Mb) and as a PDF document (9Mb, 633 pages)
for extended reading. The PDF document can be read on all platforms,
but the interlinked webpage compilation can only be read on Windows
platforms ( Windows 98x, Me, 2000 and XP machines). Your one-time
payment gives you both documents.
Our July 2009 free update will include an extensive tutorial
on 'widgets and similar enhancements'.
Ordering is simple. Simply pay through your account or credit
card on Paypal's secure order page for immediate downloading.
Refunds are automatic. Few customers do ask for a refund
— under 5% — but we've never refused one yet. And
of course PayPal has its own customer satisfaction policies.
Not sure the Guide can help? Type 'online
selling' into Google
(without the ' '), and you'll see how well Ecommerce Digest is
ranked — generally in the top 5, sometimes in the top 3 —
against a competition of over 120 million competing sites. We
achieved a top ten ranking of our original index page in all the
leading search engines within four months — without paying
a cent towards promotion. In fact, all our rankings have
been achieved cheaply, without tricks and by methods the Guide
describes.
Search engine marketing is only one
of 50 sections of an e-book that is sold in 45 countries across
the world — USA, Canada, UK, Europe, Zambia, South Africa,
middle East, India, China, Vietnam, Thailand, Singapore, Australia,
New Zealand, and Latin America.
If you're planning to set up an ecommerce business, improve your
current operation, or engage an ecommerce consultant, then you'll
find the Guide indispensable. A single page of listings could
save you days of searching, not to mention thousands of dollars.
And then there are case studies and the insider knowledge that
only comes by being in the business — very much more than
is shown on the website.
Thousands of companies are beating the competition with the
strategies revealed in this in-depth analysis of online selling.
Why not you?
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