AN ADVANCED GUIDE TO ECOMMERCE
CONTENTS
A contents listing for the 12th Edition:
Introduction: resources
Extended Tutorial
Strategies
Internet Surveys
- business to business ecommerce
- electronic publishing
- ecommerce prospects in north america
- ecommerce prospects in latin America
- ecommerce prospects in pacific rim
countries
- ecommerce prospects in europe
- ecommerce prospects in other countries
- online advertising
- internet fraud
- understanding research reports
Planning
- ecommerce suitability
- ecommerce research: resources
- marketing approaches
- learning from dotcom failures
- alternatives: purchase a business,
franchises, scams
- estimating sales
- financial modeling
- finalizing the plan: resources
- improving the plan
- business models
- securing finance: resources
Ecommerce Types
selling physical goods
- corporate solutions: resources
- shopping carts: resources
- all-in hosting: resources
- fulfillment companies: resources
selling content
- auctions: resources
- portals: resources
- ezines: resources
- e-books: resources
- newsletters: resources
- distance learning: resources
selling advertising
- banner ads: resources
- sponsorship
selling for others: resources
Payment Systems
- with a merchant account: resources
- mechanics: resources
- best deal
- providers
- outside the usa
- with no merchant account: resources
- b2b transactions: resources
Building the Site: resources
- site development: resources
- graphic design: resources
- programming: resources
- security aspects: resources
Marketing: resources
- search engines: resources
- ppc search engines: resources
- cheating: resources
- affiliates: resources
- reciprocal links: resources
- press releases: resources
- copy-writing: marketing advice:
resources
- split-testing: resources: multivariate
analysis
- blogging: resources
- email marketing: resources
- social bookmarking
- other techniques
Running the Business
- staffing: resources
- tax: resources
- legal issues: resources
- protecting yourself: resources
- improving the business
- checking the plan
- understanding your customers
- increasing Internet representation
- improving the site
- creating a community
- extending advertising
- diversifying sales outlets
- pricing models
Case Studies
- actual case studies and sources
- worked ecommerce examples
- getting it wrong
- profit margins
- ppc machines
- natural search engines
- site design
- newsletters
In-Depth Tutorials
- making money with AdSense
- ePublishing
- selling on eBay
- using RSS feeds
- blogging for business
Resource Listings
- over 3,300 sites grouped under 260
headings: all hand-picked on their merits
Product Comparison Surveys
- 14 comparison tables in key product
areas
A
single page of listings could save you days of searching, not
to mention thousands of dollars. And then there are strategies,
case studies and the insider knowledge that only comes by being
in the business — very much more than is shown on our website.
eMetrix offers a fast, secure and reliable service.
Payment can made by credit card, money order, check, or by details
phoned or faxed.
Order from eMetrix here.
Immediate download follows payment, and you will also receive
an email confirmation from sales@emetrix.com.
Or you can pay through PayPal. Just
click on the button below, which will take you to PayPal's secure
order page:
Guarantees
Our $37.50 e-book comes with a 30-day, no-questions-asked
guarantee. If not fully satisfied, then simply email us
for a prompt and full refund. Material is continually being
checked and extended, and the registration fee includes
free updates. The e-book comes as interlinked webpage compilation
for ready reference (2Mb) and as a PDF document (8.9Mb,
550 pages) for extended reading. The PDF document can be
read on all platforms, but the interlinked webpage compilation
can only be read on Windows platforms ( Windows 98x, Me,
2000 and XP machines). Our July 2008 update will include
an extensive tutorial on using the pay per click search
engines.
Both PayPal and eMetrix have stringent security measures,
and guard their reputations carefully — as we do. Your
money is safe.
Drop us an email if you have further queries.
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