AN ADVANCED GUIDE TO ECOMMERCE
CONTENTS
A contents listing for the 17th Edition:
Introduction: resources
Extended Tutorial
Strategies
Internet Surveys
- business to business ecommerce
- electronic publishing
- ecommerce prospects in north america
- ecommerce prospects in latin America
- ecommerce prospects in pacific rim
countries
- ecommerce prospects in europe
- ecommerce prospects in other countries
- online advertising
- internet fraud
- understanding research reports
Planning
- ecommerce suitability
- ecommerce research: resources
- marketing approaches
- learning from dotcom failures
- alternatives: purchase a business,
franchises, scams
- estimating sales
- financial modeling
- finalizing the plan: resources
- improving the plan
- business models
- securing finance: resources
Ecommerce Types
selling physical goods
- corporate solutions: resources
- shopping carts: resources
- all-in hosting: resources
- fulfillment companies: resources
selling content
- auctions: resources
- portals: resources
- ezines: resources
- e-books: resources
- newsletters: resources
- distance learning: resources
selling advertising
- banner ads: resources
- sponsorship
selling for others: resources
Payment Systems
- with a merchant account: resources
- mechanics: resources
- best deal
- providers
- outside the usa
- with no merchant account: resources
- b2b transactions: resources
Building the Site: resources
- site development: resources
- graphic design: resources
- programming: resources
- security aspects: resources
Marketing: resources
- search engines: resources
- ppc search engines: resources
- cheating: resources
- affiliates: resources
- reciprocal links: resources
- press releases: resources
- copy-writing: marketing advice:
resources
- split-testing: resources: multivariate
analysis
- blogging: resources
- email marketing: resources
- social bookmarking
- other techniques
Running the Business
- staffing: resources
- tax: resources
- legal issues: resources
- protecting yourself: resources
- improving the business
- checking the plan
- understanding your customers
- increasing Internet representation
- improving the site
- creating a community
- extending advertising
- diversifying sales outlets
- pricing models
Case Studies
- actual case studies and sources
- worked ecommerce examples
- getting it wrong
- profit margins
- ppc machines
- natural search engines
- site design
- newsletters
In-Depth Tutorials
- making money with AdSense
- ePublishing
- selling on eBay
- using RSS feeds
- blogging for business
- using ppc effectively
- ecommerce for free
- using widgets
- collective intelligence
- seo revisited
Resource Listings
- over 3,100 sites grouped under 260
headings: all hand-picked on their merits
Product Comparison Surveys
- 14 comparison tables in key product
areas
A
single page of listings could save you days of searching, not
to mention thousands of dollars. And then there are strategies,
case studies and the insider knowledge that only comes by being
in the business — very much more than is shown on our website.
Our$37.50 e-book comes with a 30-day, no-questions-asked guarantee.
If not fully satisfied, then simply email us for a prompt and
full refund. Material is continually being checked and extended,
and purchase includes free six-monthly updates.
The e-book comes as three documents: interlinked webpage compilation
for ready reference (2Mb) a sequential webpage compilation (2
Mb) and as a PDF document (4.6MB, 850 pages) for extended reading.
The content is the same in all documents, but while the PDF
document can be read on all platforms, the webpage compilations
can only be read on Windows platforms ( Windows 98x, Me, 2000,
XP and Vista machines). Your one-time payment gives you all
three documents, plus free updates.
Our January 2011 free update will include a tutorial on collaborative websites and an updated list of internet payment service providers.
Ordering is quick and safe. Simply pay through your account or credit
card on Paypal's secure order page for immediate downloading.
(Click the 'Redirection to Site' button after payment processing
for download instructions.)
Drop us an email if you have further queries.
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