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YOUR STRATEGIC ADVANTAGE

Don't be bamboozled into spending anything until you really know what works.

The ADVANCED GUIDE TO ECOMMERCE, now in its nineteenth edition, is the acknowledged handbook for the astute e-marketer — concise, plainly-written and packed with information unavailable elsewhere.

An overview . . .

The Internet's most detailed guide to ecommerce: 233,000 words / 782 pages in pdf format.
160 reference sheets summarizing a particular aspect, with advice and resources as appropriate.
Over 4,000 resource listings grouped under 260 headings: each hand-picked on its merits.
Fourteen comparison tables in key product areas.
A proven approach to planning ecommerce.
Practical advice on improving sales and conversion ratios.
An extended guide to pay-per-click and sponsored listings.
Use of business blogs, advised and ill-advised.
Practical security aspects: keeping yourself safe.
Testing sites and ideas at negligible cost.
Links to 2,000 case studies, both successes and failures.
Notes on ecommerce strategies and use of the resource listings.
Tutorials on AdSense, ePublishing, eBay, RSS feeds, commercial blogging, ecommerce for free, widgets, collective intelligence, seo revisited, cooperative websites and using ppc effectively.
Ten up-to-date surveys of ecommerce prospects worldwide.
Insider information based on Internet research and our own studies.
Strategies to test customer behaviour and improve sales.
Comes as a WebExe sequential webpage compilation (2 Mb) and as a pdf document (5 MB). The one purchase gives you both documents, plus free updates every six months.

Click here for a full contents listing of the current edition.

Our $37.50 e-book comes with a 30-day, no-questions-asked guarantee. If not fully satisfied, then simply email us for a prompt and full refund. Material is continually being checked and extended, and purchase includes free six-monthly updates.

The e-book is provided as two documents: a WebExe sequential webpage compilation (2 MB, neater layout, 782 pages) and as a PDF document (5MB, 782 pages). The content is the same in both documents, but while the PDF document can be read on all platforms, the WebExe compilation can only be read on Windows platforms. Your one-time payment gives you both documents, plus free updates.

Our February 2012 free update will include a tutorial on mobile platforms.

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No product placements. No wishful thinking. Just the facts.

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