Creating Newsletters
Creating newsletters: practical and financial aspects of newsletter
design.
Newsletter Design
Most newsletters serve one purpose only: to collect email addresses
for further marketing. Huge numbers of such newsletters exist,
and the first thing you'll want to do is to check the competition.
Our creating newsletters
resources page shows how to find them.
Newsletters: Selling Features
Newsletters are closest to newspapers, and therefore employ the
journalist's skills to succeed. That means they must:
-
occupy or create some recognized market niche.
-
provide something that can't be found elsewhere, or not in
that particular form.
-
engage their readers' outlooks, interests and demographic
orientations.
-
look attractive: perhaps with multimedia
and HTML layout facilities.
-
be thoroughly professional: facts checked, no typos, codes
of conduct followed.
Finding Subscribers
First you have to find
your market, which entails:
Managing Subscriptions
While subscribers are in the low hundreds, you can manually add
each new subscriber to your mailing list. But sooner or later
you'll need software to handle these chores. Bulk
mailing programs allow you save email addresses and customer
details in a database, organize that information, and automate
the whole mailing process.
Getting Paid
Subscriptions are an an essential part of the process, and here
you will need one of the online payment systems. These can be
very simple: transfers in
encrypted email, wallet
systems, or one of several ways of taking
credit cards. Only the larger newsletter businesses will need
a merchant account,
perhaps when sales exceed $1,000/month.
Online payment systems
generally provide facilities to manage subscription lists, and
provide you with the customer details you'll need to email the
newsletter. Our product listing provides
more details.
Earning from Free Newsletters
Given the resistance to paying a subscription, many companies
provide a free newsletter that carries subtle promotions of other
newsletters or products. The newsletters may be entirely free,
but the companies concerned require the email addresses for subsequent
marketing. They will therefore pay you, usually from 25 cents
to a few dollars per sign-up. Our resources
page lists the brokers that will find such companies for you
and handle record-keeping and payments. There also exist companies
that will sell the ezine that you no longer have the time or interest
to keep up.
Finally, of course, you can sell
advertising on your email, provided it's handled discretely
(readers expect news, not promotions). Our resources
page lists brokers that will help you find companies looking
for advertising space.
More information and extensive listings for creating newsletters
are provided by our e-book.
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