Creating Newsletters: Listings
Below is the 'demo' version of the relevant page in our e-book.
Bulk Mailing Services
These companies will run your email service for you, managing
subscriptions, bouncebacks and HTML-type emails. The top-end solutions
go considerably beyond mere handling of email and offer customer
management services.
1. site. Interactive products
and services for marketers and advertisers.
2. site. Scalable email services
from $19.50/month.
3. site. $100 setup. Then from
$30/month for 1000 emails.
4. site. Autoresponder that
manages up to 7 campaigns. $14.95 plus $7/month.
5. site. Email address acquisition,
management and reporting solutions.
6. site. Autoresponder service.
Good range of features. $17.97/month.
7. site. Helps you set up and
maintain an opt-in mailing list. Free setup and from £30
for 3000 emails.
8. site. Feature-packed autoresponder
service. $17.95/month. Free trial available.
9. site. Feature-rich service
from $13/month for 1000 subscribers to $149/month for 100,000
subscribers.
10. site. Lists of service providers
under various categories, including opt-in.
11. site. Range of services,
including mailing list and moderated discussion group management.
12 site. All aspects of email,
including supply of email server software. Download pdf documents
for details.
13. site. $20 setup, then $100/year
for up to 50,000 emails; from $50/year for discussion group management.
14. Site Very fully-featured
emailing program with import from ODBC-compliant databases. Business
edition $249.
15. Site Database operated,
supports HTML type emails. From $99 setup plus $10/month for 5,000
outbound messages.
16. Site Email management and
delivery. Prices in downloadable pdf documents.
17. Site Powerful autoresponder/bulk
emailer. 30 day trial is $2.99: thereafter $34.95/month.
18. Site Automatically handles
subscriptions, campaigns and email training programs. $17.95/month
for 5000 record updates.
19. Site Email hosting, design
and marketing strategy. Widely used by newspaper industry.
20. Site Autoresponder. Basic
service has 6 month's free trial. Professional service is $12.49/month.
21. Site Autoresponder service.
Several services: bronze package is $17.95/month and provides
5 autoresponders and 5 ad tracking campaigns.
22. Site Service to handle your
emails if you change email address.
23. Site Range of services:
email list hosting, email list promotion packages, subscriber
purchases, newsletter design, etc.
24. site. Provides email management
and subscription acquisition services.
25. Site Complete solutions
from their Client Services.
Email Programs
You'll need to automate the process once subscriptions grow
beyond a hundred or two. Also to make the emails more attractive.
Bulk Mailers
Your hosting company probably allows you to handle mailing lists.
If not, or you want to evade their bulk mailing restrictions,
try one of these:
1. site. Submits to websites
and search engines: up to 2,5000,000 in a single shot. $39.95
2. site. Basic program that
allows HTML formats and database merges. $99.
3. site. Fully customizable
follow-up autoresponder: $47.95
4. site. Allows bulk mailing
of emails in HTML format. $47 to $199.
5. site. Collects, manages and
stores in MS Access, Act!, FoxPro, FileMaker etc. databases. $249
for Business Edition handling 500 addresses, $795 for Commerce
Edition handling 5,000 addresses and $2495 for Management Edition
of unlimited capacity.
6. site. Supports HTML type
emails and advanced databases. Sends up to 50,000 emails/hour.
License from $495 to $4995.
7. site. Bulk mailer that uses
relational databases and allows attachments to the emails. $339
to $598.
8. site. Fully featured bulk
mailer and autoresponder. $400 ($200 for non-commercial edition).
9. site. Merges information
from a relational database and allows email attachments. $159
- $269.
10. Site Provides HTML format
and incoming email handling. $89.
11. Site Good range of features:
$279. (Extractor Lite lacks the Web Weasel, but will handle bulk
mailing: $99.)
12. Site Popular and fully-featured
emailer. $149.
13. Site Another popular bulk
emailer. $80 to $120.
14. Site Top-end solutions:
ListManager, ListHosting, MailEngine and MailShield. Licenses
from $500 to $30,000. Installed on your own or dedicated server.
15. Site Handles incoming mail
and is multichannel for rapid broadcasting of emails. $295.
16. Site Very fully-featured
emailing program, if not over-easy to work with. $379
17. Site A free email program
that runs on a Unix server.
18. Site A basic emailer that
runs in the cgi bin of UNIX and Windows servers. $49.
19. Site A long-established
emailer for your company or dedicated servers. Free.
20. Site Basic emailer that
sends emails in HTML format. $80.
21. Site Basic emailer that
allows attachments, HTML format and provides a preview of email
before it is sent. $35.
22. Site A server-based email
program that will run on Windows 95 and later platforms. $99-980.
23. Site An update of the Majordomo
program that will run on Windows-, UNIX and Macintosh-based servers.
Free.
24 site. Simple to use autoresponder:
up to 600 emails/minute. $30.
25. Site Emailing program that
allows content merge from a database and HTML format. $70 to $250.
26. Site Various tools for managing
a subscriber database, autoresponders, schedulers, etc. Standard
Edition is $177 and Professional $297.
27. Site Advanced bulk mailing
program. Integrates with programs to find prospects and manage
lists. $139.
28. Site Server-based emailer
for Windows and UNIX platforms $149 - $249.
29. Site Simple mass-marketer.
Price includes the usual ezine listings, banners, etc. $29.95.
30. site. Sophisticated autoresponder/mass
emailer: free test drive available. $550.
31. Site Good range of features.
$49 - $499.
32. Site Well-recommended bulk
emailer. $59.
Customized Emails
These programs add multimedia: sounds, images, even video clips.
Recipients don't need the program, or plug-ins, to view the effects.
Demos may be brash, but the features can be toned down for a serious
newsletter.
1. site. Adds images and drawings
to emails. $15.
2. site. Add-on for Microsoft
Outlook and Outlook Express. Templates for HTML features: layouts,
graphs and graphics. $50.
3. site. Very fully featured,
including animation. Free.
4. site. Adds HTML effects,
including sound. Viewer needs to have Microsoft Outlook Express
installed. $39.
5. site. Adds layout, graphics
and, most importantly, voice and video (MP3) clips to your favorite
email program. Recording needs a microphone, and recipients will
need Realplayer 8 or better. $40. Version carrying advertising
is free.
Form-Email Programs
These simple programs allow your visitors to fill in a form,
the contents of which are automatically emailed to you when they
click the "send" button. Many hosting companies provide
them free, but here's a short list if you're stuck.
1. site. Written in C, and only
runs on a UNIX platform.
2. site. Written in Perl for
UNIX and NT platforms.
3. site. Written in Perl and
supplied with Patchett and Wright's CGI/Perl Cookbook (1997).
Runs on NT and UNIX platforms. Available from Amazon, etc. $26.
Checking the Competition
Check that you're not working in an oversubscribed field by
seeing what newsletters are currently available. You can also
increase the circulation of your existing ezine by getting yourself
listed here often for a small fee.
1. site. Searchable database
of thousands of ezines grouped under nearly 100 headings.
2. site. Searchable directory
of email newsletters in 500 categories. View an ezine or add your
own.
3. site. Speeds up the search
for sites to link to.
4. site. Searchable database
of email newsletters and ezines.
5. site. No longer maintained,
but listing 4366 ezines to November 2001.
6. site. Builds newsletter subscriptions
through affiliate programs.
7. site. Directory of mailing
lists, plus articles and books on selling content on the Internet.
8. site. Some 4,000 newsletters
listed, grouped by market category.
9. site. Specializes in reaching
targeted audiences through newsletters: reaches 106 million subscribers
through 1000 email newsletters.
Selling Advertising Space: Brokers
These will find you companies to advertise on your newsletter,
usually for a hefty commission.
1. site. Reaches 75 million
email subscribers.
2. site. Provide an end-to-end
service.
3. site. Specializes in ad sales,
marketing, radio and streaming media sales.
E-Payment Schemes
Not everyone uses credit cards, and you will increase sales
by offering alternative means of payment. You should find something
suitable in the list below. * indicates previous fee structure.
1. site.* MoneyZap service from
Western Union: US checks only. Were: Setup $0. Transaction fees
$1.00. Transfer limit is $100/24 hours.
2. site. Designed for auction
purchases. Offers a Western Union money transfer with protection.
Setup $0. No transaction fees for merchant. Transaction fees for
customer are $2.95 to $5 + 2.25% for sums over $100.
3. site. No setup fees. Money
sent anywhere for a flat fee of $10.
4. site. Software to take customer
information and print as a check. Software $99. paper approx.
25 cents/sheet.
5. site. Takes checks online,
by fax or phone. Software $39.95. Check paper approx. 5 cents/sheet.
6. site. Electronic issuing
by phone, fax or online. Software package $169 - $189. Also a
verification and recovery service.
7. site. Check printing service.
Software $69.95 to $149.95. Check paper is $20 for 125 sheets.
8. site. International wallet
system integrated with a growing number of shopping carts. Fees
on application.
9. site. Range of electronic
bill presentment and payment systems for digital documents.
10. Site * Were: Application
fee is $175. Monthly fee $25. Transaction charges 1.25% plus $0.30
- $1.50. Verified consumer payments are 1.25% plus $0.60 - $1.50.
Also provides ACH processing.
11. Site Customers open a credit
account, which is used to pay for purchases. Also provide a telephone
billing service.
12. Site Electronically-enabled
checks. Inquire for details.
13. Site Telephone billing.
Setup is $99; installation fee is $29.95/month. Monthly charge
(when active) is $19.95. Transaction fee is $0.30 plus 2.04 -
2.54%. Other services available.
14. Site Telephone billing service:
details on application.
15. Site Telephone billing.
No setup or monthly fees. Transaction charges range from 20% (retail
charge $8-35) to 35% (retail charge $2.0 - 3.49).
16. Site Internet cash cards
sold widely in USA in $10, £20, $50 and $100 denominations.
17. Site Prepay invoice service.
Inquire about monthly charges (free for first 90 days). Transaction
fees 1.98% (30 days) to 5.00% (75 days). Customer late or non-payment
fees on site.
18. Site Three services to enable
companies to take micro-payments for digital content for
starting, growing and large businesses. Fees on application.
19. Site A wallet scheme for
in the USA. No fees to customers, but merchants pay a periodic
$1,500 compliancy fee plus a yearly provisioning fee of $10,000.
20. Site An electronic wallet
system for Internet, WebTV and mobile phone users. More information
on site.
21. Site For UK transactions.
No setup or maintenance fees. Costs £0.99 to credit the
wallet. Withdrawals cost the higher of £0.99 or 1% of transaction
value.
22. Site Resembles Actrade:
Obian credits can be issued in US Dollars, UK Sterling or in Euros.
23. Site Enables e-traders to
accept online payment by check. Activation fee $99.95. Monthly
service fee $9.95. Transactions from $0.94/check.
24. Site Setup $0 Transaction
fees from 0.7% + $0.30 to 2.9% + $0.30.
25. Site Bill management services
from $19.95/month plus $0.75/transaction.
26. Site Wallet system. Account
can be topped up by phone at 7.9 cents/minute by phone. Currently
restricted to US.
27. site. Setup $0 Transaction
fees $0.35 + 3.5%.
28. Site Requires printer and
stock paper. Various options. Pay as you go: $0.25/. Small business:
monthly fee $10; transaction charges $0.20/ after first 50 free.
Business Premium: monthly fee $50; transaction charges $0.15 after
first 400 fee. No fraud screening but Qchex do provide a tracking
number.
29. Site Requires Microsoft
Word (version 6 or later) and blank stock. Software $39.95.
30. Site Offer a 1-900 telephone
billing service. No setup or monthly fees. Transaction charges
20% - 30%.
31. Site Range of products for
home and business, including checks sent by phone, Internet and
email. Home and Business version $60. verification service available
shortly. Check paper refills around 8 cents/sheet.
32. Site Verification and batch
processing of ACH checks. Inquire for rates.
33. Site Within USA. Free of
setup and transaction charges for Yahoo members.
Earning from Free Newsletters
The following will pay commissions if you get your subscribers
to also subscribe to newsletters they represent.
1. site. Handle 4 million subscriptions
on 300 lists. Pay 40 cents/subscriber.
2. site. Pay 25% of profits
made on selling your email addresses on.
3. site. Primarily an email-marketing
company but offer a Network Partner Service whereby you share
of the revenue generated by your newsletter recipients subscribing
to YesMail lists. Terms on application
Background Reading and Research
Many software and service providers provide help pages on their
sites, but visit these specifically for their articles and advice.
1. site. Selling various email
advertising schemes but includes useful suggestions.
2. site. Articles exploring
email marketing in depth.
3. site. Online newsletter for
direct marketers.
4. site. Free online resource
for email publishing professionals.
5. site. Extensive listings
of email services, programs and technology.
6. site. Extensive resources
for everyone who uses emails.
7. site. Extensive articles
on most aspects of email promotion, including e-list management.
8. site. Forum for online advertising:
useful list of service providers, including press release companies.
9. site. News on email marketing
and software.
E-Book
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has over 3,000 different listings.
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