Cost-Cutting Strategies
Get a decent ROI by keeping a handle on costs.
Cutting Ecommerce Costs
The majority of ecommerce sites, in the USA
at least, are now making money. What many are not doing is obtaining
a decent return on investment.
Outside the USA, this failure is much more pronounced. In the
UK, for example, countless small companies are paying over £10,000
for the wrong sort of ecommerce site — one that will receive
few visitors and generate little income. Yet the failings are
well known. Extravagant hopes. A faulty or nonexistent business
plan. Web design from a friendly but inexperienced company. Marketing
tacked on later.
How does this happen? Some companies believe that they can reinvent
ecommerce, dispensing with the experience of tens of thousands
of other e-merchants. Some hardly know that these experiences
have been studied and analyzed, or where to look for that information.
But for most companies it is the sheer pressure of covering so
many aspects that causes the problems. They cannot find the time
for proper planning, and do not use the resources such as our
e-book provides.
To repeat: The business concept and its marketing has to come
first, well ahead of the mechanics of site build. The competition
has to be thoroughly researched, and selling approaches clearly
thought out. If the site is supplementing a local store, and can
be marketed in local newspapers and directories, then a good deal
of freedom is possible in web design. Likewise the household brands,
which depend on massive advertising, or products promoted by large
chains of affiliates. But for all others, the site has to be built
around customer behavior and search engine friendliness, which
is a taxing and complicated matter.
Yet it can be done. Despite the competition, Ecommerce Digest
secured top ten placings for over half its large number of interior
pages in the leading search engines, and your site can do the
same. Getting a decent ranking is no great secret, but you must
know the rules, and follow them.
More than that, you need a comprehensive plan, or you'll lurch
from one crisis to the next. And that means an overall understanding
of ecommerce, one that assesses the costs of the various phases,
and doesn't minimize the challenges. Our e-book does not offer
a surefire approach — that doesn't exist — but it does
provide the resources to build the strategy that is appropriate
to your circumstances.
Most of our sources are American, for which we're often criticized.
But the truth is that America leads the way in most aspects of
ecommerce, and the better rates and expertise it offers are not
usually outweighed by the convenience of using local companies.
We don't say never use a national company, but we do suggest you
check first and make USA services some sort of benchmark. In fact,
in case you were wondering, Ecommerce Digest is not an American
company, but was English and now operates out of Chile. It's our
combined experience in programming, web design and ecommerce that
leads us to this view. We try to be as objective and independent
as possible in our listings, and a pronounced US showing is the
result.
So, to sum up, you should be able to make very significant savings
in cost, time and frustration if you use our e-book
properly. We don't guarantee success, but think you'll fail if
you don't employ some of the advice, information and resources
that others know about.
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